I don’t care for fashion – I live it!


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In case you wonder who I am…




My blog is founded in Jan 2014 and is my digital universe where my aim is to inspire and be inspired. I believe honesty, hard work and a positive mind is “This Way” in life.


Presented below are insight of who I am and what I do.

I am a fashion-passionated person and started in the fashion industry when collecting Vogue magazines as 12-year old. Straight after finishing high school in my hometown Copenhagen I moved to Paris to pursue my dream. The dream of becoming a professional dancer and be fluent in French. The dancing did not turn out as supposed due to getting an injury in my leg. After my accident I started modeling with the intentions of just doing it for a couple of months. Now five years later I am still modeling. I have learned that things in life are unpredictable and there is a deeper meaning when things happen – we have to fight for our passion and accept the outcome.

After living in Paris for almost a year I moved to Athens, then Milan, South Korea, Tel Aviv, and other cities. Then I decided to stimulate my brain differently, so I started university. While studying I worked as fashion assistant at the Danish fashion magazine, Eurowoman. I also went to Barcelona for a summer to work for a pr agency. Further did I study several fashion courses at London College of Fashion.

I currently study a master in communication and leadership at Copenhagen Business School. I work at the world leading fashion pr agency, KCD WorldWide. Here I am responsible for production and coordination including international press to fashion show/event productions (London Fashion Week, Victoria’s Secret etc). I work as a model (or maybe “performer” is a better word”) where Scoop Models is my mother agency.



Get some insight of This Way

Ten Quick Qustions About Me



Ambitious, energetic and a successfull multitasker (If you ask me)


I am first years master student in communication and leadership at Copenhagen Business School. I have a bachelor in IT and communication from Copenhagen Business School. I have also studied Fashion business and social media at London College of Fashion.  


Yoga, Dancing, Running, Surfing, Kickboxing… Okay, I am maybe a sports freak. I think it’s because I get’s easily high over a new sport excersice and I love that rush-feeling flowding in my body. I have been dancing my whole life. My mother took me to dancing classes at the age of two. I danced mostly hip hip and show dance and worked as proff. dancer for some years. After an injury in my back leg I had to listen to my body and stopped dancing on proffessional level. My injury made me think about my body in another way, which made me start praticing yoga. I got completely addicted to yoga and practise yoga almost everyday. Last year I went to Costa Rica to take a yoga education to get a better understanding yoga postures and the philosophy behind yoga.My latest discovery of sport was surfing, which I explored in Israel, Costa Rica, Biarritz and St. Barth – I get so f******* high when surfing.


I love Paris, New York, and Tel Aviv. These cities have a constant on-going vibe and buzz I admire. I have lived in Paris and can ignore the French arrongant mentality and see the beauty and charm of the city. I have only been to New York three times for vacation. I get so fascnitated about the cosmopolitan vibe and culture. I hope to live in New York for a year or two in the future. Tel Aviv is sooo fantastic; a combination of beach and city life is very rare. The Israeli food is the best food in the world – end of discussion. The city has so much to see. I go to Tel Aviv once-twice a year and I always discover new attractions.

Next travels?

My life is one big travel-plan. My past weeks have been spent in Sri Lanka for a modeling job, then Tel Aviv for a wedding, the Caribbean island St. Barth for vacation with my boyfriend and now London where I will be the next four weeks of work for the Victorias Secret Fashion Show.

Fashion brand?

If I should only wear one brand it would be Isabel Marant or Alexander Wang! But I also like the French brands Iro and Sandro which are great brands I support economically.  


My all time favorite is Julia Roberts. She is perfection to me. She seems comfortable with herself and her laugh is absolutely amazing. I have seen all her movies and “Pretty Woman” is also one of my favorite movies.

Craziest adventure?

Ziplining in the rainforrest next to the active vulcano, Arenal in Costa Rica. Totally adrenalin kick!!


Everything with CHOCOLATE!!!

Dreaming of?

Living on an island in a warm climate surrounded by fresh topical fruits and doing yoga and surfing all day.. and blogging of course!


Work hard and stay humble


Julie Pallesen



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