Meet PR Fashion darling Sofie

I meet so many fascinating and inspirational people on my journey who are people I am stil in touch with, or even close friends with.
I want to share cool women on my blog with the aim of stimulating our motivation and how beneficial it is to set goals in life.
I want to introduce you to this weeks ?inspirational person”.
Q&A with Sofie Damm who works as brand advisor for the PR agency, 9PR in Copenhagen. I am friends with Sofie since almost three years and I met her in Miami the first time. She is a cool and ambitious girl that I enjoy spending time with and getting input and outputs from. And she is a very smiley person which is another fact, which I love about her!

sofie damm, adidas, fashion pr, 9pr, copenhagen, asos, cool girl, inspirational


  • Q: What is your currently project that you are working on?
  • AFor the past two years I’ve been working as a Brand Advisor at the Copenhagen based PR agency, 9PR. It’s a fashion and lifestyle agency with focus on personal relations. I really love my job, my colleagues and the fact that I’m working with my hobby: fashion!

  • Q: How did you end up doing what you do today?
  • A: I was studying my BA in Designculture and Economics when I got the chance to be an intern at 9PR. And from there, I was first hired as showroom coordinator, to now where I work as a Brand Advisor.

  • Q: Did you set goals about where you wanted to be?
  • A: I knew I wanted to be in the fashion industry, to be more specific, I wanted to have Eva Kruses job as the CEO for Danish Fashion Institute. So after graduating high school I applied for “Kaospiloterne”, but unfortunately I needed to be 21 to be considered (I was only 19) – two years was too long for me to wait. I wrote a long and very specific email to Eva Kruse and told her about me dream. I asked for advise to become her in 20 years.

    Eva didn’t answer me, but her assistent Julie did. Julie had been studying Design culture and Economics – and so did I.

  • Q: What inspires you in life?
  • APeople with something to say – I love a good story. My boyfriend is a good storyteller and I simply love it.

  • Q: What motivates you?
  • ATo set goals. I have a lot of goals in my life I hope to achieve. It can be anything from personal to professionel achievements.

  • Q: How do you take care of your body?
  • ADue to my job as a brand advisor for adidas I do a lot of training. Right now my favorites are Reformer training and running in my adidas Ultra Boost, which are the biggest motivation. 
  • Q: What is your food item/s of indulgence?
  • AWith out discussion; “Bland-selv/Mix-myself”- candy. I LOVE IT SO MUCH!

  • Q: What is your beauty secret/tip?
  • A: I have three beauty routines I won’t compromise with:

    1. Eyelash extensions from Star Lash (I have had this addiction for almost three years)
    2. Dry Shampoo from Kerastase
    3. Vitamins from VitaViva – right now my favorite is Juice Complex.

  • Q: What is you next goal?
  • AI hope to finally get my satisfied “bikini-body” in the summer 2016 because I’m going to Rio de Janeiro which means the beach Copacabana and very little clothes 😉 Wish me luck!

sofie damm, adidas, fashion pr, 9pr, copenhagen, asos, cool girl, inspirational, ibiza,, yacht

Sofie and I in Ibiza last June

Follow Sofie and stay connected with her on instagram here and get more insight of this darling.

Get inspired!





  1. 26. February 2016

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