H&M Conscious Collection

HM, consious collection, carine roitfeld, french, design, sustainablelaura julie, fashion, model,mood
HM have done it again! The H&M 2016 Conscious Collection gathers history and present in an elegant way. The collection launches in relation to the opening of the Fashion Forward Exhibition – 300 years og Fashion on Museìe des Arts Deìcoratifs in Paris. The museum has an sophisticated elegance which is the same the H&M Conscious Collection wants to perceive. One of my favorite it-girls, Julia Restoin Roitfeld, daughter of the iconic Carine Reston Roitfeld, is the spokesperson of this collection and also one of the campaign models (picture above). She is absolutely stunning and carries the clothes so well!

The materials are all organic, which I think is a necessity for all fashion brands, because the environment cannot produce the same speed and materials as before. H&M have created new innovative fabrics and the fact that they continue working on new fabrics and new sustainable fashion collection is a huge stamp of respect. I really love the collection and I even get a bit of a Moroccan-Sophisticated-luxurious appeal from the clothes.

The collection will be available from the 7th April 2016 in only 180 H&M stores worldwide!

Below are pictures from the press day and of my favorite looks.

HM, consious collection, carine roitfeld, french, design, sustainablelaura julie, fashion, model,mood, filippa k, custom-made, diesel, chanel
// Me looking/ dreaming of sustainable bootcut pants
// Stunning Julia Roitfeld1156_LB_105_sRGB_72
// Danish model, Laura Julie1156_101_sRGB_72
// Julia1156_103_sRGB_72// Julia’s favorite piece of the collection is this dress

Get inspired by H&M Conscious Collection and support sustainable fashion!


Julie Pallesen


  1. 21. March 2016

    Det ligner nu, at det er Carines datter, Julia Restoin Roitfeld, der er på billederne, bare FYI 🙂

    • 21. March 2016

      Hej Caroline, tak for din kommentar, jeg tænkte Julia og kom til at skrive Carine, kæmpe fejl af mig, så mange tak for din kommentar, den er rettet nu 🙂 god aften.
      KH Julie

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