HM have done it again! The H&M 2016 Conscious Collection gathers history and present in an elegant way. The collection launches in relation to the opening of the Fashion Forward Exhibition – 300 years og Fashion on Museìe des Arts Deìcoratifs in Paris. The museum has an sophisticated elegance which is the same the H&M Conscious Collection wants to perceive. One of my favorite it-girls, Julia Restoin Roitfeld, daughter of the iconic Carine Reston Roitfeld, is the spokesperson of this collection and also one of the campaign models (picture above). She is absolutely stunning and carries the clothes so well!
The materials are all organic, which I think is a necessity for all fashion brands, because the environment cannot produce the same speed and materials as before. H&M have created new innovative fabrics and the fact that they continue working on new fabrics and new sustainable fashion collection is a huge stamp of respect. I really love the collection and I even get a bit of a Moroccan-Sophisticated-luxurious appeal from the clothes.
The collection will be available from the 7th April 2016 in only 180 H&M stores worldwide!
Below are pictures from the press day and of my favorite looks.
// Me looking/ dreaming of sustainable bootcut pants
// Stunning Julia Roitfeld
// Danish model, Laura Julie
// Julia// Julia’s favorite piece of the collection is this dress
Get inspired by H&M Conscious Collection and support sustainable fashion!