My H&M For Every Victory moment


H&M has now launched a new sports collection, H&M For Every Victory. This collection aims to inspire sporty clothes to be and stylish and functional at the same time. This collection emphasises on the personal victories, which I believe counts as much as the bigger victories. We need the small victories and accomplishments in order to achieve the bigger victories. Therefore we need to appreciate the small victories as much as the bigger victories, in my opinion.

This collection is created and designed in collaboration with the Swedish Olympic team, who has come with inputs on comfort and functionality as well have they tested it.

View the full campaign video here 

This H&M For Every Victory collection is available in H&M stores from today, the 21st July.
This is my favourite outfit from the collection, wearing while hiking in Barcelona.

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Julie Pallesen


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