My latest investment is my own travel brand, Away This Way. Since I graduated from Copenhagen Business School in summer 2016 I knew that I did not want to sit at a desk every day from 9-7 . I knew I wanted to create my own life and my own “baby”. Not baby as in child (yet) but “baby” as in my own brand and company (empire). I have been saving money up during my studies and I am investing every penny I have in this company. Away This Way will be a travel brand offering concierge and sexy convenient travels items for your journeys.

I am working 24/7 on this, or let me put this “this way”, every time I am not on a modeling job or going to castings, then I am working on my business. I love working and I always have. I have so much passion and belief in this and my dream is to make it come alive. After that, let’s see… But I hope you will embrace it with positivity.

I cannot say exactly when Away This Way will be launched, but soon.
I have been working on this for almost two years and what I have learned is that you need patience and that timelines are guidelines and not reality. But stay tuned, hopefully in the next months Away This Way will be available for you.

It is time to open a new chapter, a new door…


xx and Safe Travels

Julie Pallesen


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