Meet the CEO and Founder behind the organic skincare brand, Raaw by Trice, Trice Christiansen

Meet the Founder and CEO of the organic skincare brand, Raaw by Trice, Trice Angie Christiansen.  Trice grew up in Denmark but lives in Los Angeles now.
Personally I am a huge fan of Raaw by Trice and I use it daily. The “Blackened Santal” Parfume and “Eye Love” oil for the eyes are my two favourite items.
I met Trice in her hometown Los Angeles over a breakfast where we had a chat about how she started her company and her vision behind it. She is such a cool and grounded person who is a great inspiration to me and my life.

I wanted to share Trice’s story so you can get inspired like myself. Below is the Q&A I did with Trice:

  • What was the reason behind starting RAAW By Trice?

It all started when I moved to New York. I was living a healthy life, ate organically and took good care of myself – except when it came to the beauty products, I assumed, I was pampering myself with every day. For some reason, I never thought about all of the harmful chemicals they contained and they actually go straight into our bodies. One morning I woke up with a horrible rash on my face – it came from an expensive high-end brand I trusted. The skin around my eyes was purple, wrinkled and flaky. It was horrifying. In that moment I decided I would never put any harmful chemicals on my skin again. I wanted a beauty routine that was good for my skin, my body, and my environment. I began studying herbal medicine and the healing properties of plants and herbs as practiced in traditional Chinese and eastern cultures. I created a product that healed my eczema right away and my skin looked even better than before actually…and that’s how it all started. I was hand making it for the first years, but I knew I had to find a manufacturer. After interviewing 42 manufacturers, I finally found the one and only: A small- batch, sustainable lab in upstate New York, owned by a 70 year young french man. He is just as passionate about ingredients and “the power of nature” as I am!

  • What is your goal with RAAW By Trice?

To be able to bring awareness about sustainability and the power of nature and why it makes a difference for you and the environment in the long run.

  • Where do you get inspiration and motivation in life?

I find motivation and inspiration everywhere! I find it in nature, movies, during a hike or walking into a bar. The first universe I created for RAAW was very inspired by the old New Yorker bars – vintage meets modern. I’ve caught myself sitting in a movie theater – not listening at all – just staring at the props in the background or at the costumes and taking notes on my phone. I can’t help it! But L.A. – this place has truly inspired me in many ways. I am amazed by all the incredible plants, flowers and all the scents – everywhere you go. Jasmine flowers and citrus blossom are not that common in Denmark where I grew up. L.A. has inspired the new fragrance line.

  • Do you love living in LA? and why?

I love living in L.A. – it gives me a feeling of home. My dad lived here for the last 20 years so I’ve been going back and forth since I was 13 years old. L.A. has a lot of hidden gems, so you need to take your time to find all the secret spots. I love that you can wake up, eat the fruit from your garden for breakfast, go surfing on the beach and if you like, you can drive for a few hours and go snowboarding in the mountains the same day. I love that people are so open and welcoming, you can be exactly who you are or walk into a supermarket in your pyjamas and no one will judge you or think anything of it. This is the place where you can become who or what you truly want to be without judgement or having to impress anyone besides yourself.

  • What is your next step with RAAW By Trice?

The next product is a cleanser that will be launching this summer, but besides that It’s hard to say – I keep developing new products and new scents out of passion, so let’s see where it takes me. But in a perfect world the end goal would definitely be adding organic makeup to the line and hopefully one day open a spa somewhere.

  • Who is your role model?

My parents!

  • Where do you want to see yourself in ten years?

I will probably end up in Denmark because of family but I would love to see myself here in Los Angeles in a house in the mountains, working from my greenhouse surrounded by a million dogs, kids, friends and family 🙂

  • What is your indulgence?

I live as healthy as possible… BUT when I have to treat myself I swear by Salt & Straw or Ben & Jerry’s ice cream. Nothing better!

  • What does your Sunday look like?

I love to start the day by taking a bath in my outdoor bathtub. The garden is filled with hummingbirds in the morning and I purposely planted the red flowers they like, right next to the tub so I can watch them. Go back in the house, have breakfast with my husband on the porch, hang out at the house and then later go for a hike in Runyon Canyon or a yoga class, cook dinner and then early to bed and watch movies. We rarely have time for that, but those days are the most relaxing and recharging days – when you allow yourself to do absolutely nothing 🙂

I hope you got inspired by Trice Christiansen, the founder and CEO of Raaw by Trice, like I do.


Julie Pallesen



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